AD 187 | Cliqua
"On Creative Partnership and Collaboration"

Photo by Yoshino

Cliqua is a directing duo (Pasqual Gutierrez and RJ Sanchez) born and raised in Los Angeles, CA. They have directed music videos for J Balvin, Rosalia, Bad Bunny, and others. In the span of a year, the duo has amassed over 700 million Youtube plays. They have also worked with brands like Adidas, Nike, Amazon, and Tecate. Currently Cliqua is continuing to shoot music videos and commercials while developing a feature-length film and an episodic television show.

Show Notes:
  • Pasqual and RJ forming Cliqua
  • Reflections on past commercial and music video work
  • Intentionality within Cliqua’s planning process
  • Going into the trenches within business and collaboration
  • Teamwork and collaboration
  • Shared business values
  • Examining the future, reevaluating work practices, and moving forward
  • Inspiration through others
  • Taking a step back from one’s work
  • Controlling one’s process
  • Being aware of faults
  • Workflow
  • Cliqua’s recent music video for The Weeknd’s track “Too Late”
  • Thematic filmmaking within music videos
  • Creating something that is bigger than you
  • The distillation of aesthetics and ideas

Cliqua’s Instagram
Cliqua’s Website

Posted 12.14.2021


"I started this series as a means for exploration, an exploration of self, and an exploration of the perspectives of other artists.

This series is an unabridged documentation of conversations between artists. It’s a series dedicated to breaking down the barriers we tend to set up in our own minds. I want to inspire future creatives to have the courage to explore and experiment. This is about making dreams a reality and not about letting our dreams fall to the wayside.

My intention is to give my audience a sense of real human connection, something that feels rich and organic.

When I was thinking of a title I thought of the word “movement”.

In relation to the Renaissance period in art, my goal for this program is to signify a rebirth of consciousness towards the way we look at contemporary art."

- Yoshino